Ethnological business consulting for investment in Africa small, medium and large companies
Planning to invest in Africa?
Our anthropological business consulting ensures successful market analysis and effective human resource management based on local cultural realities.
Cultural differences constitute the biggest challenges for investment projects in Africa and cause considerable difficulties for foreign investors.
However, most investors and associations mainly rely on the expertise of economists and engineers to plan and implement their projects in Africa. But these consultants have very limited access to the local cultural realities of the societies in question. The resulting challenges lead to huge capital losses and reduce expected profits.
It is not the task of economists and engineers, but that of anthropologists to find solutions for cultural differences and to provide the investor with access to the cultural potential for the productivity of his company.
With our solution you are on the best way to conquer the African market.