International Coach – Keynote Speaker – Consultant
 

CULTURE4BUSINESS

Anthropological Consulting
for small, medium and large companies that want to expand in the African market 

 THE KEY FOR YOUR SUCCESS IN AFRICA

The potential growth of the African market is currently attracting many international investors. With the anthropological know-how of CULTURE4BUSINESS, the great potential of the African market is now more accessible to you. 

To date, entrepreneurs have mainly relied on the expertise of economists and engineers for the feasibility of their projects, . However, these consultants do not have access to in-depth cultural knowledge and realities. This obsolete investment model therefore results in major problems due to cultural differences. 


MY SOLUTION AND SERVICE PORTFOLIO 

Much more than just an intercultural training. Thanks to my CULTURE4BUSINESS methods, I am filling this gap by focusing on two distinct areas: market analysis and human resources and relations.

 

Market Analysis

Human Resources & Relations

  • study the scope of your project in relation to the cultural and social realities of local societies
  • Support from the planning to the realization of your project and for its sustainability.
  • Anthropological field investigation
  • Identification of local cultural potentials for better working environment in your company
  • Coaching of employers, executives and employees for a lasting synergy between work cultures
  • Guidance in a better understanding of local cultural realities


THIS IS OUR COMMON GOAL

This combination of culture and entrepreneurship in Africa is innovation par excellence. With CULTURE4BUSINESS you have:

  • Best planning and market entry strategies
  • Optimal management of your human resources & relation as well as an efficient definition of your customer market adapted to local cultural and social realities
  • Profitable consideration of the largely underestimated dynamics of the local work culture

 

I am your relay to growth and sustainability 

Each company and each manager is unique. I therefore design the most effective culture4business model for your success on the African market 

My main area is central Africa. (Nigeria, Cameroon, Congo). Nevertheless, my ethnological research methods allow me to bring my expertise in various fields of other African societies.